Prashanta's top tips for Export NZ

Prashanta Mukherjee shares his top three tips for doing business in India in this video for Export New Zealand.

Prashanta attended the 'Success in Asia' seminar in Wellington in April 2011. The seminar was held to present the findings of recent research by Dr Val Lindsay and her team from Victoria University of Wellington into NZ's service exports to India and China.

The study examined:

• What has worked or not worked for New Zealand companies in China and India
• Key lessons that will help New Zealand companies compete more successfully in these markets
• What is required to enable a sustainable advantage for New Zealand firms in China and India

The research report is available here.

Export New Zealand, who sponsored the event, asked participants to share some insights into doing business in India. In the video Prashanta explains the etiquette around offering your business contacts a drink, how to deal with corruption and how to find good business partners in India.

Related insights can be found in our business etiquette primer.