Concept and Design

When we set out to refresh our website we thought long and hard and decided that the visitors - our clients and indeed people and organistions must get value when they come to the website.   So the concept that we have adopted is that most of the content on the website should be about India and doing business with India rather than a classical site that talks mostly about the company behind it. We believe that this is the best use of the Internet.   After all, those visitors who want to use our services would like to talk to us and meet us - business is after all about people. With this concept in place, we then decided to give the site a very India-NZ identity - primarily with the use of images and colours.   This reflects our sole focus and also our dual New Zealand-India identity - our greatest asset....

Technology and the Techies

Taking a concept and turning it into a functional and pleasing website takes both technology and talent.   Our business need was to have almost "instant" ability to change any content on our website.   Of course, our people are not programmers so it is critical that we are able to make changes to the website without needing to use specialist programmers or other technical web professionals.   This led to us choosing a modern Content Management System (CMS). We chose:   Silverstripe   We chose Silverstripe because it was Open Source - which keeps the costs down and enables us to access a wordwide pool of talent to work on it. And, of course, it is made in New Zealand. Having chosen the tecnology, it was then a question of choosing the talent, and we decided to use the opportunity to build our own internal capacity. This capacity is located in Ahmedabad, India and trades as:   Multidots   Anil,...