Concept and Design

When we set out to refresh our website we thought long and hard and decided that the visitors - our clients and indeed people and organistions must get value when they come to the website.

So the concept that we have adopted is that most of the content on the website should be about India and doing business with India rather than a classical site that talks mostly about the company behind it. We believe that this is the best use of the Internet.

After all, those visitors who want to use our services would like to talk to us and meet us - business is after all about people.


With this concept in place, we then decided to give the site a very India-NZ identity - primarily with the use of images and colours.

This reflects our sole focus and also our dual New Zealand-India identity - our greatest asset. We thought out the visual design but only after we had decided on the functions that the website will provide to the visitors - we definitely favoured function over form.

Having settled on the functions, we threw a challenge to our young graphic designer in Ahmedabad to come up with a design that celebrated the rich tapestry of images that India is and we believe that he has done a great job.

We must admit that we did have some interesting debates on a few design matters where some Indian and New Zealand design ideas were sometimes not quite identical :-)

Finally we searched the world and decided on a great piece of Kiwi technology - because we think (and one of our Directors has been around in the technology business for a while) and it is world class.

We hope you like it and we will be very keen to hear from you as to how we can improve and enhance the website to add more value to you.

Do share your feedback with us.