India ranks among the world's largest and fastest-growing
markets for milk and milk products.
The market size in value terms for milk and milk products,
including the organised and unorganised sector, is of the
order of US$47.6 billion (INR 200,000 crore), a base of
95-odd million tonnes, growing at nearly 7.5 per cent
annually. India is not only the world's largest milk
producer, but also the world's largest milk consumer.
Why is it important ?
According to most published industry reports, supported by
our insights from talking to major industry players, the
demand for value-added milk products in particular is
already outstripping India's domestic supply. The reasons
for this are three fold:
1. The Indian middle class (depicted below) is demanding a
dramatically increasing supply of valued-added milk products
due to changing lifestyles.
2. Approximately 45% of the milk produced in India is
consumed as liquid milk, with only about 12% being delivered
to...